Your Visual Identity Template | Printable PDF + Excel

Your Visual Identity Template – Tailored for small businesses in Africa, this brand sheet helps you establish a strong visual identity quickly and affordably.

The Africa Startup Brand Sheet is designed specifically for small businesses, sole proprietorships, and freelancers in Nigeria, South Africa, and Kenya. As Black Friday and Cyber Monday approach, this essential template provides an accessible way to create a unique visual identity that resonates with local markets.

This comprehensive guide addresses the pressing need for an affordable, localized branding solution that can be set up in under two hours without the need for an agency. With detailed sections on color palettes, typography, logo guidelines, and more, you’ll have everything you need to present your business confidently.

What's included

• Cover page with local currencies and price guidance
• Color palette with hex/RGB/CMYK values and Black Friday accent options
• Typography hierarchy featuring free Google Fonts and relevant terminology
• Logo usage guidelines, social media templates, and minimum spacing requirements
• Cyber Monday call-to-action examples suited for Nigerian, South African, and Kenyan markets
• 10-page PDF (A4 + US Letter)
• XLSX + CSV template

Who it's for

• Small businesses
• Excel and Google Sheets users

Good to know

• Printable in A4 and US Letter formats
• Adjust for local currencies: ₦, ZAR, KSh
• Not professional advice; check local branding regulations
• Works in any spreadsheet app for tracking and planning

Format

Instant digital download: one ZIP file with CSV, PDF, XLSX files (PDF in A4 and US Letter). You also get the download link by email.

Personal-use licence. Instant download after checkout.